Project Overview
in 2020 RealTruck set out to shake up the truck parts industry as the new kids on the block. Despite being a relative newcomer to auto ecommerce, they brought a mighty catalog to the table, encompassing a broad spectrum of top-notch brands. They began as a classic Amazon-style platform for truck parts, but soon realized that simply offering a digital catalog wasn't enough. We have elevated RealTruck to be more than just a parts provider, infusing a site with a unique blend of lifestyle and community elements that truly sets them apart from the competition.
My Contributions
Fully embracing the brand direction set by Silver Cellular III, took the updated motifs and fonts and applied them to create a truly lifestyle-driven experience for their customers. Additionally, going the extra mile and designed a groundbreaking portal, where their users can showcase their custom builds within the RealBuilds Community.
